Why Choosing Wix Studio Over Wix is Good for Your Business

If you’ve been looking into getting a new website, you might have noticed that some designers offer lower prices by building sites on the original Wix platform rather than using Wix Studio. At first glance, that cheaper quote can be tempting—but before making a decision, it’s worth understanding the key differences between the two platforms and how those differences could impact your business long term.

What is Wix Studio?

Wix Studio is the new, more advanced platform from Wix—designed specifically for agencies and professional designers. It brings together powerful layout tools, responsive design, and the stability of enterprise-grade infrastructure to deliver modern websites that are not only beautiful but built to last.

Wix Studio vs Wix: What’s the difference?

Here’s why we recommend Wix Studio over the original Wix Editor for any serious business:

1. Better for modern devices

   Wix Studio is built around responsive design, ensuring your website looks flawless on mobile, tablet, and desktop screens without the need for a separate mobile version. In contrast, the original Wix Editor offers a 'mobile version' with limited design and layout control. With Wix Studio, you get a fully responsive platform that guarantees your site looks perfect on any device

2. More professional design capabilities

   Wix Studio offers flexible grid layouts, full control over breakpoints, advanced animations, and global design tools. These are things the original Wix platform simply can’t do—making it harder to deliver the sleek, modern feel that customers now expect.

3. Built for performance and scale

   Sites built in Wix Studio are optimised for speed and performance from the ground up. The platform is also better equipped to handle complex functionality and custom development—whether you’re adding booking systems, e-commerce, or automations.

4. Future-proofing your website

   Wix has made it clear that Wix Studio is the future of the platform. That means continued updates, better support, and long-term stability. Choosing the original Wix Editor now might save you money up front, but it could leave you with a site that’s harder (or more expensive) to update down the line.

5. A more streamlined process for you

   Wix Studio is built for teams like ours. That means we can design and build faster, keep things consistent across your site, and implement changes more easily—even after launch. You benefit from a more efficient process and a better end product.

6. SEO that keeps up with Google

   Wix Studio offers enhanced SEO capabilities that go far beyond what’s available in the original Wix Editor. Built with best practices in mind—and developed in collaboration with Google—the platform gives us far greater control over the technical elements that influence your search performance.

   This includes clean semantic code, structured data, custom meta tags, heading hierarchy, and lightning-fast loading speeds—all things Google looks for when ranking sites. Wix Studio also works seamlessly with Wix’s built-in SEO tools, including keyword optimisation, indexation settings, and AI-powered setup.

   Put simply: Wix Studio sets your site up for better search visibility from day one, while the original Wix Editor lacks the depth and flexibility needed for serious, long-term SEO.

Why this matters when comparing quotes

A lot of budget designers still work in the old Wix Editor because it’s what they know—and it’s quicker to get a basic site up and running. But the trade-off is flexibility, quality, and future performance.

When you choose us, you’re not just getting a prettier version of the same thing. You’re getting a fully custom-built site, made on a platform that supports your growth and gives your business the professional presence it deserves.

If you're unsure which platform your quote is based on or want to see examples of the difference, feel free to get in touch. We’re always happy to talk through the options and help you make the best decision for your business.