For years, Wix has been dismissed by many web designers and developers as a platform for amateurs - suited only for basic DIY websites and small businesses with minimal needs. This perception was not entirely unfounded in the early days, but times have changed. The Wix of today, and more specifically Wix Studio, is a far cry from the drag-and-drop website builder of a decade ago. It is now a robust, highly flexible platform that outperforms WordPress and other traditional CMS options in many ways, making it a serious contender for large, complex projects.

The Evolution of Wix: From Basic Builder to Advanced Studio

Wix Studio is not just an evolution - it’s a revolution in web development. Unlike the basic Wix editor that many still associate with the brand, Wix Studio offers:

• Advanced Customisation and Flexibility – With a powerful CSS grid, flexbox, and full breakpoint control, Wix Studio enables true responsive design.

• Enterprise-Grade Performance – Built-in optimisations mean faster load times, better SEO performance, and seamless scalability.

• Velo by Wix – A full-stack development platform that allows custom JavaScript, APIs, and databases, making it comparable to advanced development environments.

• Integrated Security and Hosting – No need for constant security patches, plugin updates, or unreliable third-party hosting.

Outperforming WordPress: A Platform Without the Headaches

WordPress is often the default choice for web professionals, but it comes with inherent challenges:

• Plugin Overload – A WordPress site often relies on a patchwork of plugins, each requiring updates and posing potential security risks.

• Maintenance Burdens – Hosting, security, and updates are the responsibility of the user, leading to ongoing time and cost investments.

• Inconsistent Performance – Without expert configuration, WordPress sites can suffer from slow speeds, SEO issues, and compatibility problems.

In contrast, Wix Studio offers a fully managed, optimised environment that eliminates these pain points while still allowing advanced customisation and scalability.

Suitable for Large, Complex Projects

One of the biggest misconceptions is that Wix is only suitable for simple websites. The reality is that Wix Studio is built for handling large-scale projects, including:

• E-commerce – A robust solution with built-in checkout, abandoned cart recovery, and deep analytics.

• Membership and Subscription Sites – Easily integrated user management and gated content.

• Enterprise-Level Websites – Scalable architecture that supports high traffic and custom functionality without relying on third-party hosting.

Time for Web Designers to Rethink Their Bias

The industry bias against Wix is outdated and largely based on misconceptions. Web designers and developers who dismiss Wix Studio outright are missing out on a powerful, efficient, and scalable tool that can streamline workflows and deliver high-quality results.

It’s time to judge Wix Studio on its current capabilities - not its past limitations. Those who do will find a platform that not only competes with but in many cases surpasses, the traditional CMS options that have long been considered the industry standard.